The home of male transformations:
SHRED BODY FAT & BUILD A FIT, LEAN & STRONG PHYSIQUE
WITHOUT spending hours in the gym or restrictive diets...
Join the #1 rated transformation program for men.
No contracts - cancel anytime
The home of male transformations:
SHRED BODY FAT & BUILD A FIT, LEAN & STRONG PHYSIQUE
WITHOUT spending hours in the gym or restrictive diets...
Join the #1 rated transformation program for men.
No contracts - cancel anytime
Build a body you can feel proud of
Our results speak for themselves…
Are you...
Struggling with a dad bod/skinny fat body but not sure what to do?
Wish you had...
The structure & accountability to drop the body fat & build muscle?
Struggling with...
Your diet and knowing what to do to see consistent progress?
This is for:
✅ Don’t Use Every Section – Only keep what’s necessary.
✅ Pick & Choose – Keep what’s essential, delete the rest.
✅ Less Is More – Be direct.
✅ No Repetition, No Waffle – Get to the point.
✅ Use ChatGPT – Polish your wording.
✅ Keep the Gaps – Use margins & padding for less clutter
Who it's for:
This is for new entrepreneurs and side-hustlers who:
Stuck carrying extra belly fat, lacking muscle, low on energy, and the feeling that you’ve let yourself go.
Feel overwhelmed by advice and don’t know where to start.
Want to make $10K/month but keep getting stuck.
What it is:
A Detailed 1-2-1 Coaching Program designed to help busy men drop fat, improve their health & fitness, and build a body they’re proud of.
Using a science/results-based, no-BS framework that gets you leaner without sacrificing your life
What you get:
Optimal Training Programming: Based on your goals, lifestyle, and schedule.
Detailed Meal Planning: We'll map out your nutrition strategy through easy and simple to follow meal plans and flexible dieting calories and macros.
Weekly Check-in & Training Feedback : We'll keep you on track and support you throughout the entire process with 1-2-1 support, mid-week touch points, training feedback and progressive diet/training adjustments.
Step-by-Step Roadmap: Follow a clear plan designed for you to drop the unwanted body fat and build a physique you can feel proud of.
Private Community & Events: Surround yourself with like-minded guys who are taking action every day. Plus access to all ASF Training Events
INTRODUCING - The Pro physique blueprint
The #1 Transformation Program for Men.
A proven step-by-step program to get in the shape of your life.
Optimal Training
Training programming designed to build muscle and drop body fat, based on your goals, lifestyle, and schedule.
Meal Planning
We'll map out your nutrition strategy with easy and simple to follow meal plans and flexible dieting calories and macros.
Weekly Check-ins & Feedback
Tailored feedback to break plateaus and ensure consistent progress.
Personalised Support & Accountability
Close personal support throughout the entire process, navigating hurdles and keeping you on track.
Training Feedback
Weekly technique feedback to upskill your training and ensure you're training effectively for muscle growth.
Step-by-Step Blueprint
Follow our Pro Physique Blueprint mapping out every step of the way, to build a physique you can be proud of, for life.
No contracts - cancel anytime
WHO'S IT FOR?
This Is Perfect For
Busy dads
corporate professionals
Family men
Overworked executives
skinny fat newbies
health conscious entrepreneurs
wedding/holiday goers
Desk-bound workers
lazy fuckers
The #1 most valuable inclusion they get
This is all you need to blah blah. It will make you grow wings, take off, and soar to the moon!
Included in Ass Kick Accountability
The #2 most valuable inclusion they get
And with this ding dong, you'll look 32% more handsome, quit your job and get a new girlfriend - winning.
Included in Ass Kick Accountability
blueprint curriculum
What's Inside When You Join
Step by step roadmap to get in the shape of your life.
Module 1: The Blueprint
Kickstart your journey with our transformation blueprint - The fundamental steps to drop the unwanted body fat and build a physique you can be proud of. Learn how the Pro Physique Blueprint works and how to leverage it to get in shape for life.
Module 2: Optimal Training
Master the art of Training with, actionable strategies and coaching tips to maximize your muscle growth in every session. Get detailed frameworks to elevate your training effectiveness, see visual changes and train like a pro.
Module 3: Nutrition for Fat Loss & Muscle Growth
Discover powerful nutrition frameworks to shred unwanted body fat, build muscle, and ignite your health and performance, while fitting seamlessly into your busy lifestyle around family and work.
Module 4: Lifestyle, Sleep & Recovery
Learn the proven system to get in shape for life. This module gives you the exact actions to optimise your training recovery, improve sleep quality, and align your lifestyle for longterm results.
This isn't just an app... This is a full transformation course.
No contracts - cancel anytime
Ready to Shred Body Fat & Build a
Physique You Can Be Proud Of?
Ready to Shred Body Fat & Build a Physique You Can Be Proud Of?
PRICING
Choose Your Plan
the Blueprint
For self-motivated guys who want the proven system and group support.
£24/week
(Billed monthly)
Full Pro-Physique Blueprint
Optimal training programs
Easy & flexible meal plans
Training app & video course
Weekly Q&A with Alex
No contracts - cancel anytime
1-1 coaching
For guys who need close accountability, tailored guidance, and personal support.
£62/week
(Billed monthly)
Everything in Blueprint
Plus...
1-on-1 coaching & Accountability
Custom Training & Nutrition
Weekly check-ins
Video training feedback
Direct access to Alex & team
No payment needed - apply first
100% MONEY-BACK PROMISE
The Pro Physique Guarantee
After following The Pro Physique Blueprint plus our 1-1 coaching frameworks, if you don’t look and feel significantly fitter, leaner and stronger in 90 days - you'll get 100% of your money back.
Don't just take my word for it...
What others are saying
"This has changed my life"
I can't thank Alex enough for the difference this journey has made for me so far. All the little things that add up outside of the massive physical change like the confidence boost, compliments, boost in happiness...
I'm fitting my clothes, becoming more social and have so much more energy. I can't believe the difference this has made in my life!
Andy K.
"Loved every second"
The accuracy and simplicity of this program is something i've never seen before but it's the most effective training i've ever completed - I'm in the best shape i've ever been!
I'm so proud of this journey and where I've ended up. I can only thank that to the fantastic coach Alex is and this program. I couldn't of done this without him and I can't recommend the program highly enough!
Bryce V.
"Highly recommend this"
I could never reach that next level where I wanted to be. I always struggled with my diet which was holding me back and didn't know how to move forward.
I haven't even finished my journey yet but I cannot recommend this program highly enough. Alex is a pure professional and anyone that is struggling with their physique… this is the go-to program!
Chris W.
No contracts - cancel anytime
JOIN US & CHANGE YOUR LIFE
Become an Ass Kickee™
Get instant access to:
Inclusion #1
Inclusion #2
Inclusion #3
Conditional Bonus
Urgency Play
Scarcity Play
Total value: $297
Today Just $97
"Best purchase ever!"
"I grew bloody wings after doing this program. BRB, going to the moon!" - Ryan
If that's not enough...
Here's what others are saying
"My life changed forever"
I was stuck in analysis paralysis for years. Thanks to the daily accountability calls, I finally took action and built a profitable business in just three months.
Ryan T.
"Absolute game changer!"
This program completely transformed how I approach my goals. Within 60 days, I went from procrastinating daily to hitting my first $10K month. Max’s system works!
Jessica M.
"My life changed forever"
I was stuck in analysis paralysis for years. Thanks to the daily accountability calls, I finally took action and built a profitable business in just three months.
Ryan T.
"Max's system works!"
This program completely transformed how I approach my goals. Within 60 days, I went from procrastinating daily to hitting my first $10K month. Max’s system works!
Jessica M.
"Highly recommend"
Max’s method is no-nonsense and exactly what I needed. The structure and support pushed me past my excuses and into real results. Highly recommend!
David L.
IF THAT'S NOT ENOUGH
Here's what some of our guys had to say
Courtney - Engineer
Kaz - Accountant
Andy - Operations Manager
Dom - PR Manager
Alberto - Personal Trainer
Chris - Junior Finance Manager
STILL NOT SURE?
A Personal Message...
Hey, I’m Alex, and I know firsthand how tough it can be to take that first step toward investing in yourself. I’ve been in your shoes—feeling stuck, unsure, and constantly questioning if I was cut out for getting in shape.
But here’s what I’ve realized: progress only happens when you've got the right strategy and clear game plan in place. That’s why I created this program—to give you the roadmap, structure,
accountability, and tools I wish I had when I started.
You don’t have to do this alone. Together, we’ll strip the unwanted body fat, build lean muscle and strength, and get you in shape faster than you thought possible.
I know it feels like life can take over - But I believe in you, and I’m here to help guide you every step of the way.
Let’s do this!
Alex Searle
Founder of The Pro Physique Blueprint
GOT QUESTIONS? LET'S ANSWER THEM!
Frequently Asked Questions
We know committing to something new can feel overwhelming, so we’re here to clear up any concerns you have.
Q1: I have a very busy schedule — will I actually have time for this?
Yes. The entire system is designed for men with real lives (family/work) and limited time. There are multiple training program options to suit your training availability: 3, 4, or 5 day per week programs.
Q2: I’ve tried other programs and nothing stuck — what makes this different??
You haven't tried the blueprint. This isn’t just a throw together program. It’s a proven, results based course, with the exact roadmap that's produced 100's of transformations that you see here. This is our entire transformation methodology.
Q3: Does this cover diet/meal planning?
Yes, there are detailed trainings mapping out exactly how to navigate your diet, plus recipe books, and multiple meal plan examples already done for you.
Q4: What if the program doesn’t work for me?
If you follow the plan and don’t look or feel significantly fitter, leaner, and stronger in 90 days — you’ll get your money back. Guaranteed.
Q5: Is this just for fit or experienced guys? I’m out of shape.
It’s built specifically for men who’ve fallen off track and want to make a serious comeback, or guys already up and running with their training but need a clear blueprint on exactly what to do — but no prior fitness level required.
Q6: What if I travel often or have an unpredictable schedule?
No problem. You’ll get travel-ready training options and flexible nutrition tools that work wherever you are — hotel, home, or office.
Q7: What happens after I join?
You’ll get instant access to your training app, the pro physique blueprint education course, progress tracking system, and done for you meal plans, plus your roadmap to get in the shape of your life.
transforming lives, one workout at a time
Where real transformations happen
No contracts - cancel anytime
MORE THAN JUST A "COMMUNITY"
Free Bonus: The Performance Tracker™
Everything you need on 1 simple dashboard to stay on track and get results fast.
No contracts - cancel anytime
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