ASF (black cropped)


The ASF Cutting Guide is the ultimate guide for you to develop an incredible physique you can be proud of, 

Build solid muscle & strength, redefine your health, energy & fitness, learn how to drop body fat for life, while managing a busy lifestyle – in the next 90 days. 

Results. Not Promises.

The no BS completely comprehensive guide to your success!


Full 12 week (repeatable) guide:


(usually £79.99)


For the past decade I've helped guys shred unwanted body fat, build muscle & strength, redefine their fitness and health, and develop a physique they can be proud of. The Cutting Guide is a carefully created, all inclusive guide walking you through the exact steps you need to get into the shape of your life.


Coming from years of experience specialising in body transformations and having now transformed the lives of 100's of men and women around the world...

It's our commitment to help YOU achieve the same.

Our fully comprehensive online coaching frameworks have you covered.

With our average client success rate sitting at over 90%, we'll support and guide you through every step of the way using our tried and tested coaching frameworks.

Whether it's...

Gaining complete clarity around your nutrition

Improving your time management and organisation

Ditching bad habits and installing world-class new ones

Needing a detailed and well structure training program

Or needing the added support, accountability and guidance to achieve your goals


Still questioning whether to start your transformation?
Hear what some of my clients have to say.

I help everyday busy people transform their physique, taking a no nonsense pragmatic approach on a training and nutrition plan designed around their goals and lifestyle.

I invite you to learn more by watching and reading just a few of my client success stories.

Before you ask, yes this could be you too.

Anybody can achieve the goals they set out for themselves through the correct guidance, correct programming and sheer determination!

Results that change lives

Don’t just take it from me, see what some of my amazing clients have to say.


Meet Jack

Having recently got back into the gym after a year or two off the wagon, I was still pretty used to working out/lifting yet the nutritional side always seemed to be a sticking point.

Thats when I had a chat with Alex where he gave a few pointers of how he would work with myself and then I signed up!

After around 3 months the results speak for themselves for getting me back into shape and even better. Feeling like I have more motivation and energy along with getting stronger week to week are all added bonuses.

Even with a few hurdles along the way with gyms closing and an injury, Alex has been great in getting us to work around it, whether it be little tweaks or just some extra motivation, to keep on track!

The results so far are more than enough to keep cracking on and I cannot wait to see where we can get to!!

Meet Jenny

My journey with Alex has been simply life changing, I know I would have never got the results I have achieved without Alex behind me every step of the way.

I can honestly say it has been worth every aching muscle, every drop of sweat, and every penny spent.

Alex’s sessions are always varied, always technically on point whilst being pushed to the best of my ability, and I’ve constantly been driven forward to the next goal.

I highly recommend Alex to you if you are looking for the ultimate personal training program.

Meet Billy

With the help of Alex I was able to get my nutrition to a very high standard and my training to an intensity which enables me to reach my goals.

At the size I was I would never have thought to ‘cut’ to get into better shape, as my main aim was to bulk but I was just not consistent enough in hitting my daily calorie targets.

Alex has a very wide range of knowledge that he has shared and he has massively helped me in my own training and with clients.

Meet Bryce

Being a regular gym goer I was always is semi-good shape, but could never reach that next level where I wanted to be. I always struggled with my diet which was holding me back and didn’t know how to move forward. This is where I looked towards Alex.

With the help of Alex, he has guided me through the progress of getting to the ‘next level’ with his great knowledge and easy to follow programs. Not to mention the constant support he has given me when needed. Whether it be quick questions or just general advice.

I haven’t even finished my journey yet with Alex and I cannot recommend him highly enough. A pure professional and anyone that is struggling with their fitness goals… this is the go-to guy!


Explore some of the results I have already achieved

Reach out and start online coaching with me or if you have any questions that you’d like answered, drop me a line today. 

I look forward to helping you smash your goals.

Alex .

© 2023 Alex Searle Fitness